How To Stand Out When You Were Born To Blend In

In 2018, the world of social media, content creation and online influencing is overcrowded to the extreme. Everyone, from all corners of the globe, from all backgrounds and from all walks of life are vying to take their piece of the Internet pie because if we learned anything in 2017, it's that blogging, YouTube and social media is one hobby that can transform your entire life.

So just how is it possible to carve your own way in this virtual world? To stand out as someone new, fresh and different? Especially when you feel as if you are nothing special? Or if you haven't been given the same head starts as others have?

stand out

The beauty of the content creating industry IS the diversity***** amongst us. But I've asterisked the shit out of the word 'diversity' because really - who are the people at the top of the social media and blogging industry? The ones with the six-figure fashion deals, the glossy Instagram accounts and the millions of followers?

They are all conventionally beautiful, glamorous, kind, warm, aspirational and relatable appearing people. They are the ones we all wish we could be. The Whitney Houstons to our miming Victoria Beckhams.

They are often the ones (but not always) who have had many leg ups along the way. I say not always because of course there are some amazing creators out there that have fought and worked hard to achieve everything they have achieved - but we can't deny that there are also those who have always lived a privileged life and that these head-starts have helped them along their way.

Whether those privileges are financial, strong support networks, flexible working hours or the access to the best technical equipment or the best employees to level up their game - those privileges exist to help them stand out.

So when little old sack of potatoes, with the huge chin spot, poorly lit photos and holes in her knickers me dreams of taking over the bloggersphere - it seems that to compete with the ultra-privileged set is impossible.

I'm the girl from the council house, with the disruptive home life, who was almost suspended from school and was told she'd never amount to anything.

I'm the gal who has done every shit job imaginable and didn't go to uni until she was 23 and even then found it tough.

I'm the person who wakes up at 5am every morning, gets on the train, does the shitty London commute to a job where she receives no thanks and even less wages in her pocket each month.

However I will admit my own privileges - I have been in full-time employment with supportive friends and a boyfriend that will take photos for me, help me buy camera lenses and feed me when my paycheck goes towards a Macbook and web-hosting instead of, I don't know...rent.

But taking that all into account, I still wonder - how do I go from that to becoming the all-singing, all-dancing superstar of the blogging universe?

When Tammy Ten Thousand Followers is out there with her lush photography, finely crafted and edited Instagram feed and more 'exciting emails with uh-maaaazing collaborations' than she can wipe her (probably bleached and hairless) bum-hole with?

Well, maybe because even though I was born to blend in, I've been raised with a desire to stand out...

Accept Yourself

Sorry hun but you're never going to stand out if you keep trying to be something you're not.

Just because Becky Beauty Blogger gets a billion dollar collab with your favourite brand, doesn't mean you need to start sliding into Charlotte Tilbury's DMs and prostrating yourself for recognition.

Some things are not meant for you AND THAT'S OK.

To stand out, you need to be doing what everyone else is NOT.

So look inside yourself, reflect on what you're about and what makes you, you and capitalise on that. You're your own USP and trying to be something you're not is the path to blending in.

Do Something Different

Maybe you want to be doing what everyone else online is doing. Maybe you're so inspired by what others are creating that it makes you want to create the same thing. Maybe, just maybe you've seen Ingrid Insta Star get a regram from ASOS for wearing hideous slippers and it makes YOU want to post about hideous slippers but dude, YOU WILL BLEND IN.

So think outside the box. How can you do what you want but put your own spin on something? Can you take an idea that's already out in the online universe and twist it to be something fresh?

Or, can you hit the content creating clit and HAVE A UNIQUE IDEA?

Doing the same things differently or doing something completely out there, will get you noticed a lot quicker than copying what's been done (better) before.

Give Less Fucks

Be the shark and not the sheep. Dance to the beat of your own drum. And put everything else in the Fuck-It Bucket. Be that gal at uni who wore PJs and flip-flops to December lectures. Be that dude who brings 6 crates of Mr Blobby's Pink Lemonade to a house party and OWN IT.

Because the less you care about whether you were born to blend in or to stand out, the more you'll blaze a trail above those who are worrying about it all.

Sure, you *could* be Tara Twitter Twat who drafts tweets in advance that are 'totally on-brand' and are desperate to go viral, OR you could be you - Sir Gives No Shits who retweets cat GIFs and uses their energy on more important things - like creating natural content which stands out for its quality.

Carve Out Your Niche

Be a cauliflower steak in a world of pork escalopes. Take a step back and assess the online world as it currently is. What's trendy? What's in? What is everyone doing? AND DO THE OPPOSITE.

Don't create your content because everyone is doing it. Don't create your content because the three other people who wrote similar blog posts got lots of shares. Don't film the YouTube tag that millions have done before because you think it's popular.

Create the content that hasn't been seen before. Because in full subs boxes, overstuffed Instagram feeds and threads of threads of threads on Twitter, it's easy to get lost in the Sea of Same.

So look at what's NOT being done. Think about what makes you, you and do that because you are your own niche.

Recognise Privilege

This is two-fold. Everyone out there creating content has some form of privilege. Yes, there are some who have been fortunate financially to help themselves along the way. Or there may be some that just have, 'the look', that sets them apart. Maybe there are those who are just so damn talented that everything they do turns to gold. But recognising the privilege others have AND the privileges that you have will set you apart.

Because when you can recognise that others, for no fault of their own (or not) have had head-starts, it makes you realise that you have to grind that little bit more to catch up.

And when you recognise your own privilege - it helps you see what sets you apart and guides you into being thankful for it.

And that was a super long-winded way of saying the same thing over and over again but my main point is - if you want to stand out in this ever growing online population but you feel as though you have nothing special to offer or that what you're doing isn't anything different then look inside yourself and find your way to stand out by actively NOT blending in.

"You are you, that is truer than true. No-one alive is youer than you."

Thanks Dr Seuss, you bloody ledge.

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17 Comments

  1. January 11, 2018 / 7:37 pm

    Loved this post – it can be so hard, especially as a small blogger, to keep your individuality and not be tempted to copy the big guys who are getting the huge collaborations. But we all know the most interesting blogs and social media accounts are the ones that offer something different, and aren’t the same polished images.

    Amy x
    http://www.whatamysays.com

  2. January 11, 2018 / 7:43 pm

    That cheered me up. I’m off to post cat gifs and resist the urge to instagram my slippers.

  3. Erin
    January 11, 2018 / 11:38 pm

    YES! I love this! I tried so hard to fit in with the blogging world for so long, I tried to like the same as everyone else, but the minute I excepted my yellow loving fate I have felt SO much more free to be myself! And so far everyone seems to be loving it as much as me! (Even if I am a bit mad!) Fab post! It is so important to retain individuality! 🙂

    Erin || MakeErinOver

  4. jen
    January 12, 2018 / 1:54 am

    this post is amazing! loved it from beginning to end, wholeheartedly stan this message, and once again your wording is wizardry. ?

  5. January 12, 2018 / 10:56 am

    I’ve needed this post SO MUCH this week! It’s amazing to think that even you who to me is pure blog goals still can’t even see how amazing you are! I always try to stay true to myself, never step into things I wouldn’t do normally. This post is everything!

  6. January 12, 2018 / 11:58 am

    Great post, Vix – I think if more people focused on being unique rather than blending in the blogging world would be a very different place!

    alicered.co.uk

  7. January 12, 2018 / 12:15 pm

    I agree with this wholeheartedly. Just keep pushing till you get what you want

    bumascloset.co.uk

  8. Emma Harrison
    January 12, 2018 / 3:15 pm

    I love this post Vix – I totally get where you are coming from and have had this same itch for so long!

    I’ve decided that sometimes I don’t need to fit in or stand out – as long as I feel as though I am being true to myself, feel happy with who I am and what I am doing then that is good enough for me … even if Tammy Ten Thou is in the Maldives!

    Emma | HarmonyBlaze.co.uk

  9. January 12, 2018 / 3:45 pm

    Fab post, hilarious and so bang on as always x

    Jenny | LuxeStyle

  10. January 12, 2018 / 7:49 pm

    Such a fab post!

  11. January 13, 2018 / 5:28 pm

    Ahhh I love this!! I don’t care about following what everyone else is doing – but my content is far from original. With the internet being so saturated it’s to be original at all!

    Laura x
    LookAtMyClothes

  12. January 17, 2018 / 4:00 am

    I think you should be my hero. Literally one of the only bloggers that get me to read more than a few words. You’re amazing. Your writing is amazing. Thank you 🙂

    https://ariannecruz07.wixsite.com/ayre

  13. January 17, 2018 / 5:53 pm

    Pretty sure you are the queen of unique content ideas. I never see or read anything like yours. Your content, wit and comedy is just beyond brilliant. Keep doing you girl!

    Steph x
    http://www.wanderlustpulse.com

  14. January 19, 2018 / 8:58 pm

    YES TO EVERYTHING IN THIS POST!! New follower here and it’s so refreshing to hear someone else that acknowledges these things!
    Love from a fellow Council Estate resident!
    Gaby xx
    http://www.thefashionfauxpasofgabrielle.com